Perfume house

Sarah Baker perfumes

Sarah Baker Perfumes is a small studio in East London, started by the American-born artist Sarah Baker as an art project. Every perfume is a collaboration with a different independent perfumer, credited on the bottle, and each is presented as a character in an ongoing fantasy world.

Read our guide to Sarah Baker

The house

Sarah Baker Perfumes from London

Among the perfumes listed here are Peach's Revenge, a spiced peach with amaretto and caramel, Atlante, a salty tidepool scent of yuzu, seaweed and ambergris, and Tartan Cask, a smoky Highland scent of peaty whisky, tobacco and leather. They are made in small batches in London, with organic grain alcohol.

An art project that became a perfume line

Sarah Baker is a multidisciplinary American-born artist, working in film, photography and installation, who started the perfume line as an art project. The brand is co-owned by Sarah Baker and Andy Hsu and run as a family business from a studio in East London. Each perfume is a character in an ongoing fantasy world, with an original mini screenplay and a hand-stamped box with an art-nouveau illustration.

Different noses, small batches

Every perfume is made with a different independent perfumer, credited by name on the bottle label and the product page; Sarah Baker composed Flame & Fortune herself. The brand says it collaborates with its noses rather than dictating. Perfumes are made in small batches, with diluting, filling, boxing and bottling done in-house in London, using organic grain alcohol.

Where to start

Peach's Revenge is a spiced peach: guava, nectarine and amaretto over orris, cardamom, ginger, amber, vanilla and caramel. Atlante is a salty tidepool scent, with yuzu, seaweed, wet rock, ambergris and driftwood. Tartan Cask goes to the Highlands: peaty whisky, bread, hops and heather over cedar, tobacco, leather and smoke.

In short

  • A small studio in East London, started by the artist Sarah Baker as an art project
  • Co-owned by Sarah Baker and Andy Hsu and run as a family business
  • Every perfume is made with a different independent perfumer, credited on the bottle
  • Each perfume is a character in an ongoing fantasy world, with a mini screenplay
  • Small batches, with diluting, filling, boxing and bottling in-house in London
  • 50 ml bottles; most are Extrait de Parfum, Pastel Rumours is an Eau de Parfum

Sarah Baker

Frequently asked

Who is Sarah Baker and where is the house from?

Sarah Baker is an artist working in film, photography and installation, and her perfume house runs from a studio in East London. She co-owns it with Andy Hsu, and the perfumes are made there in small batches, from diluting to boxing.

Which Sarah Baker perfumes are the most reviewed?

Peach's Revenge has the most community reviews of the Sarah Baker perfumes in our range, then Jungle Jezebel and Atlante. The counts are small, and they tell you about attention, not about quality.

Which concentrations and size of Sarah Baker do you list?

All Sarah Baker perfumes in our range come in 50 ml bottles. The concentration is Extrait de Parfum in nearly every case, and Eau de Parfum for Pastel Rumours.

Who composes the perfumes of Sarah Baker?

For every perfume the house teams up with another independent perfumer and prints that name on the bottle label. In our range Chris Maurice composed Peach's Revenge and Gold Spot, Miguel Matos made Jungle Jezebel, and Sarah Baker herself composed Flame & Fortune.

Reviews of FragranceGems

What FragranceGems customers say

NicheGems is new. These are reviews from FragranceGems customers about their orders at FragranceGems, the shop behind NicheGems. Collected by Judge.me.

  • The store’s selection is really good and comprehensive. Placing an order was very easy, and shipping was really fast. The fragrances were well packed and they were all excellent. I’m very satisfied. 👍💯👍

    Tommi Bought at FragranceGems: Mykonos Empire Extrait de Parfum (50/100 ml) ✓ Verified FragranceGems order
  • Very good quality profume, it last long and it has a good price for its incredible aroma and mixes of fruit and wood smell

    Duc Bought at FragranceGems: Arabiyat Prestige Aristo (100ml) ✓ Verified FragranceGems order
  • A cozy, slightly sensual vanilla that feels like warm night air by the sea. Easy to love if you enjoy gourmand perfumes with a soft smoky edge.

    Zuzana Bought at FragranceGems: Mykonos Bonfire Vanilla (50/100 ml) ✓ Verified FragranceGems order
  • This perfume is really well blended, I just removed a star because I personnaly don't like the top note (citronella)

    Roca Bought at FragranceGems: Velixir Harmonia (35/100ml) ✓ Verified FragranceGems order
  • Placing the order was very easy. Shipping was very fast. I am completely satisfied.

    Peter Bought at FragranceGems: Mykonos Empire Extrait de Parfum (50/100 ml) ✓ Verified FragranceGems order
  • Good cologne, love the citrus and ginger scent making it a playful combo while the tea base makes it a bit more mature. Great for the gym

    Dion Bought at FragranceGems: Arabiyat Prestige Marwa (100 ml) ✓ Verified FragranceGems order

A selection of recent reviews in proportion to their star ratings.